mccallumelizabethWHY YOUR BRAND STORY MATTERS!In this new business environment, a business or business leader can no longer afford to be a faceless entity. To survive, a brand...
mccallumelizabethYOUR BRAND STORY WILL MAKE YOU UNFORGETTABLE IN THE SEA OF SAMENESSThe internet has democratized marketing by making it accessible to everyone, but in the midst of this, it's also made it very difficult.....
mccallumelizabethHOW TO TELL A BRAND STORY YOUR CUSTOMER WILL LOVEThe truth is, if you want people to really love your brand, then they need to feel a connection. This connection is what creates a...